HomeServe paints the town red as it unveils new branding of Walsall FC’s iconic North Stand


Leading home assistance provider HomeServe painted its home town red today (Monday, June 18) as it unveiled its brand sponsorship of the iconic North Stand at Walsall Football Club.

The stand, which was previously known as the Tile Choice Stand and is seen by millions of drivers every year as they pass the stadium on the M6 motorway, has now been re-branded in the company’s famous red colours and re-named the “HomeServe Stand”.

Work has been ongoing over the last couple of weeks, and the new branding is now in place ready for the recently announced pre-season friendly against Stoke on July 14th.

The investment in the stand is part of a five-year commitment by HomeServe and is in addition to the shirt sponsorship, which was showcased to fans for the first time with the release of the new 2018/19 kit earlier this month.

The new branding was unveiled today at a special event at the Banks’s Stadium attended by HomeServe’s Brand Director John Greaves as well as Saddlers Chief Executive Stefan Gamble, first team manager Dean Keates and players Liam Roberts and Liam Kinsella.

“This is another major milestone in the partnership with our home town club, and a very proud day for all of us at HomeServe,” said Brand Director John Greaves. 

“HomeServe celebrates 25 years in Walsall this year and today we employ more than 1,100 people in the town, many of who are passionate Saddlers fans. Over the years, the town – and in particular its people - have been incredible supporters of our business and we want to recognise and celebrate that by giving back. This is us saying we’re proud to call Walsall our home.”

The investment in the club and in the HomeServe Stand, which holds 5,000 Saddlers supporters on match days, has been warmly welcomed by the club.

“The continued support of HomeServe – one of the region’s biggest employers and an incredibly successful blue chip business – is fantastic for a club with the ambitions we have,” said Stefan Gamble, Chief Executive at Walsall FC.

“Walsall is home to both of us, and we’re very proud of that, and it’s investments like this that reflect our confidence that this club has a bright future ahead of it both on and off the pitch.

“We’re looking forward to continuing to build on our already strong relationship with HomeServe in the coming years.”

HomeServe has been a proud supporter of The Saddlers since it signed its first sponsorship deal with the League One side back in 2014.

The partnership, which runs until the end of the 2021/22 season, will take HomeServe’s support to eight years, making it the firm’s longest ever community sponsorship commitment.

Pictured (from left to right): Walsall First Team Manager Dean Keates, HomeServe Brand Director John Greaves and Walsall FC Chief Executive Stefan Gamble join together to launch the newly branded ‘HomeServe Stand’, which can be seen by millions from the M6.

About HomeServe:

We are one of the UK’s leading home assistance providers and for 25 years we have kept our Customers’ lives moving by delivering a range of industry-leading services, including plumbing, drainage, electrics, heating and much more, through our own nationwide network of HomeServe approved engineers.

More than 2.2 million UK Customers – and almost 8 million worldwide - have already placed their trust in us and turn to us when it comes to fixing, maintaining and looking after their home.

We are also one of the UK’s best places to work and one of the country’s top companies for supporting employees’ work-life balance according to independent careers website Glassdoor. And for the last four years we’ve been voted the UK’s best home emergency cover provider by Moneynet.

In 2017 HomeServe Membership CEO Greg Reed was named by Sir Richard Branson and a host of judges including Apple Co-Founder, Steve Wozniak, as Europe’s ‘Most Progressive Workplace Leader’.

You can follow us on Facebook and Twitter: @HomeServeUK.

Read our online lifestyle magazine: ketchup.homeserve.com.

Contact: For media enquiries, email press@homeserve.com.