John Greaves

HomeServe UK Brand Director

John Greaves was appointed Brand Director in November 2015. His responsibilities include the overall ownership of and responsibility for HomeServe UK's Brand and Reputation.

John previously worked as Director of Corporate Affairs at HomeServe Membership and also spent 12 years as Corporate Affairs Director at MBNA, prior to this John worked as Director of Public Relations at Bank of Scotland.

Communication, Reputation, Recruitment, and the power of Glassdoor

When your role is promoting and protecting the reputation of a business then people recruitment for that business has always been part of what you do. If you succeed in communicating the right messages then the job your colleagues in the talent attraction team have to do is that bit easier. read more +

Building the brand from the inside out

I heard a fantastic interview with new England rugby union coach Eddie Jones on BBC 5Live recently. The reporter asked Eddie if he thought that – under his stewardship – England could win the Six Nations Championship within his first two seasons. His response was simple. He said winning championships wasn’t his goal; he simply wanted his team to play a brand of great rugby and if they did that, then championships would follow. read more +